Maui Labs came to us with a vision of creating a Miami Vice and tropical brand feel for a newly established Delta-8 company. Soon Maui Labs was born. We used a pineapple to convey a tropical feel and a cannabis leaf as the crown of the pineapple. We brought in neon colors and a script font type to convey a Miami Vice and tropical feel. Maui Labs was thrilled with the outcome.

The next step of the branding process was creating the packaging by conveying the same message of tropics. We incorporated additional neon colors to stand out against other competitors and to give the customer purchasing it the feel of the tropics.