When Mostly Smoked BBQ approached Rocket-9, they were seeking a distinct brand identity that truly represented their essence. Our challenge was to capture the rich, authentic flavors and traditional essence of smoked BBQ in their branding.

Our creative approach involved selecting a color palette that resonates with the deep, smoky hues typical of BBQ cuisine. We carefully chose colors that evoke the warmth and rustic charm of traditional BBQ, ensuring the brand identity would instantly connect with BBQ enthusiasts.

To further enhance this connection, we incorporated a wood crackle background into the design. This choice was deliberate, aiming to visually represent the smoked flavor that is the hallmark of Mostly Smoked BBQ. The texture of the wood crackle not only adds a tactile feel to the brand but also subtly hints at the slow, meticulous process of smoking BBQ.

This thoughtful combination of colors and textures resulted in a brand identity that is both visually appealing and deeply evocative of the unique BBQ experience Mostly Smoked offers.